By identifying who your audience is, you can eliminate logo elements you know won’t work and focus your design choices on those that do.Ī logo designed for the elderly won’t work as well for kids under 20 and vice versa. One of the most important questions to ask when designing a logo is who your target audience is. Who is Your Target Audience?ĭoes your business target folks in need of mortgage refinancing? Do you sell products for medical students or do you offer HVAC repair services for big businesses in town? Shopping sites tend to combine font types like Source Sans Pro Regular with Crimson Text Regular. Newspapers, for example, often use Times, Helvetica, or Century Old Style for their printed products. It was popular once, back in the mid-1990s, but has since faded out of popularity.Īll you have to do is look at the competition and each industry as a whole. Which Font Best Fits Your Brand?Įver wondered why every meme uses the same font? It’s because people often associate a specific emotion or idea with fonts.Ĭomic Sans, for example, is an informal font type that appears amateur and cheap. Pick a theme for your company, an emotion you want to convey, and then choose a color that best delivers that emotion to your audience with a single glance. Orange is a friendly and approachable color, which is why you’ll see shopping sites like Amazon use it a lot. Green is often meant to symbolize peace and growth, which is why nature brands and eco-friendly logos utilize it the most. Keep in mind that when it comes to branding and businesses, colors convey a psychological impact on your target customers.Ĭhoosing red as your logo’s primary color, for example, amplifies a theme of youth, aggressiveness, and bold decisions. Don’t pick colors solely because they’re your favorite. Which Colors Best Suit Your Brand?ĭon’t pick colors out of a whim. Do you want to follow their lead or hope to set yourself apart? 4. Your next step is to take a step back and decide whether you want to follow your competitors’ trends or do something different. Others will add an image of a coffee bean or tea leaf to further imply they serve organic drinks. They often use an image of a cup with steam lines to indicate a hot drink. You can start researching which elements serve this function for your company by looking at your competitors. The purpose of a logo is to help people identify your brand, and with a quick glance, understand what your business offers. You can then take these elements and incorporate them into your own logo. They might all use a specific color you liked or a font that works for you. Look for common elements and determine why these are the logos that clicked with you. These don’t have to be logos from companies in the same field. Take some time to look around and list down the most memorable logos you can think of. Think you got a good idea of what your logo should be? Can’t come up with a great idea? The next step is to check other logos for inspiration. Take cues from this and hunt down an ideal image, font, or color. Most coffee shops utilize an image of a cup and steam to embody what they offer. Amazon sells almost everything under the sun and thus they incorporate an “A to Z” symbol in their logo.įedEx is a delivery courier and so they have a directional arrow to represent this concept. A happy face could embody a business about children’s clothing and rising graphs or arrows work well for an SEO firm. Regardless of what your company focuses on, think of a single image that best represents it. What Best Represents the Company?ĭoes your business focus on selling clothes to children? Are you an SEO firm for local online businesses? Does your company offer logistics and shipping services to local businesses? You can start by first noting down what your company represents and how your logo can embody this idea. Ask yourself these questions to determine if your design conveys the best attributes for your business. The following questions will help you determine if your logo suits all your needs for the company. 12 Questions to Ask When Designing a Logo: How do you know you designed the right logo? You can start by knowing which questions to ask. With so much responsibility leaning on your logo, you have to get it right. The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. Ready to launch your company? Do you have the right logo to go with it?
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